A case for a scoopful of frosty delight.
Mental has made significant presence in central India as an Ice Cream brand. Accolades and awards asides the brand has made a name itself a niche in the segment across various states in central India and beyond.
- Brand incubation
- Brand strategy & positioning
- Digital marketing
- Collateral branding
- Financing & Liasoning
- Web development
- App development
- Ice cream meant only either the Kulfi's or Kwality walls in the state
- No brand had sustained in the market thus far selling a bucket full of or even a dollop of iced dessert
- Lack of online business in the segment and lack of interest amongst the consumers - c'mon who would want to buy an ice-cream from the internet? Much less via an app?! Ridiculous right?
- Quirky branding
- Quirky name for the brand's -unique brand name to portray the essence of the experience that the company offers
- Branding was headed by the strategic marketing and creative department
- A byline to go buy depicting the services as well the user experience
- A brand strategy for an effective reach among the targeted consumers in Chhattisgarh through strategic digital marketing
- Event organization
- Paper ads etc.
- Creative designing of brand collaterals
- SEO and SMM
- Apart from brand strategy, mental was also suggested an assorted menu of flavors that they integrated in their catalogue adding value to the venture and few more ice cream aficionado
- As an aside liaisoning was done to get a couple of cherished fmcg and catering tenders (Without a shadow of doubt the client was elated).
- The quirky branding stuck a chord with ice cream lovers across the targeted market
- Mental, now is a brand that is at par with the best in the country
- With its unique digital marketing, Mental paved way for similar startups in the state to cinch space in the webspace for better business - rolemodel that this brand has become
- The website designed for the brand has generated a unique base of customers
- Government catering tender obtained to distribute icy delights in the railway